Audemars Piguet is all about luxury and class. Plus, as they hold their appreciation, the selling price is always quite high.
However, selling such a timepiece can’t just go without planning, right? So, here in this blog, we’ll let you know some of the dos and don’ts while selling your AP.
Understanding the Value of Your Audemars Piguet Watch
Having an Audemars Piguet is more of a statement of class and luxury. AP is famous for its dedication to craftsmanship and innovative edge, timepieces.
Now, what else makes AP watches so valuable? Here are the reasons:
Unique Designs
Audemars Piguet watches are all about unique designs such as the Royal Oak. This model revolutionized the entire luxury sportswear category when it was launched in 1972.
Source: [Great Lakes Company]
High-Quality Materials
AP uses nothing but high-end, top-tier materials the precious metals to advanced ceramics. This adds much durability and a premium feel to the watches.
Want to know how to check whether your AP is authentic? Read this blog: How to Verify the Authenticity of Audemars Piguet Watches
Special, Limited Edition Models
Audemars Piguet also comes out with special models like the Audemars Piguet "Michael Schumacher" Rose Gold Royal Oak.
Source: [Great Lakes Company]
These models are highly in demand due to the rarity of the model and this is also one of the reasons for AP exclusive watches to appreciate higher in value.
In-House Movements and Complications
AP produces its watch movements in-house. They always reflect mastery of craftsmanship and high-tech precision with their intricacies. These complicated craftsmanship also underpin the value of the brand.
Factors that Influence the Value of AP
Here are some of the factors that influence the overall value of the AP timepieces.
Condition
Condition matters when it comes to a better resale value. An excellent condition may ensure a better resale price, whereas worn and scratched watches may depreciate the resale value.
However, your watch will remain in good shape if you service it regularly. Also, proper care, such as storing it in a protective case, can prevent a lot of damage. The better your watch looks and functions, the higher the resale price it will get.
Age and Model
Some of the older models appreciate the most in value over time, especially the early Royal Oak pieces and the limited editions.
Most collectors like the Royal Oak Vintage watches; their demand increases their price index.
The same goes for the limited-edition models, which are also more highly valued as they become very hard to find in the market.
Market and Demand
An AP model's value may appreciate after some time. If any model is in demand or has become rare, then it tends to increase its value as collectors fight to have it.
Monitor the market trends and popularity of particular models so that you time your sale at the most opportune moment.
|
Pro Tip: |
Still wondering why AP’s so expensive? Check out this blog: 10 Factors That Contribute to the High Price of Audemars Piguet
Dos When Selling Your Audemars Piguet Watch
1. Get a Professional Appraisal
You want an expert's opinion when it comes to getting the real value of your AP watch. A professional will help you check the condition of your AP watch, its rarity, and its desirability in the current market.
This will help you set a pretty realistic price for your watch. You can get accredited, authentic appraisers through different websites.
2. Keep All Original Paperwork and Packaging
When you bought your Audemars Piguet watch, it should have come with paperwork and packaging such as a box, warranty, and purchase receipts.
Source: [Watch Vault]
This comes as proof of its authenticity, and will always be a big plus in the eyes of any buyer.
Watches that come with complete documentation easily fetch high prices as buyers have the assurance that what they are buying is genuine and can be traced easily.
3. Research the Best-Selling Platforms
Look at your options in terms of platforms on which to sell your AP watch. You may sell online on marketplaces such as eBay, through an auction house, or with a watch dealer.
Each has its advantages: online marketplaces give you access to a wider audience, while auction houses may attract serious collectors.
Research each option carefully so that your eventual choice will fall in line with what you need to do to sell.
4. Take High-Quality Photos
High-quality photos are quite essential for sales to occur as fast as possible and to be as effective as possible.
Take shots of the watch in natural light, from different angles, showing its condition and details.
Close-ups of the dial, case, and any special features will help make your listing stand out.
The better your photos, the more likely people interested in buying them will consider taking a closer look.
5. Get the Watch Serviced
The servicing of your AP matters when it comes to placing the AP for sale! A recently serviced watch will attract more prominent buyers, as this reassures that the watch is in good working condition. So, it’s highly recommended that you keep your watch well-maintained over time.
Don’ts When Selling Your Audemars Piguet Watch
There are a few red flags that you need to avoid when it comes to selling your AP at a good price. Here’s what you should not do
1. Placing High or Unrealistic Asking Price
Setting proper prices is a must if you want your AP to sell fast! If your price is sky-high, potential buyers may lose interest. Moreover, pricing it too low means you’re not getting the value you deserve. This is what you should do:
|
Step 1: Check on similar Audemars Piguet models and analyze how much they are selling for. Step 2: Then check on online sales and any listings to get a grip on the current market. Step 3: Still if you’re in doubt, consult with an expert to help you set the competitive price. |
2. Don’t Just Rush Into Selling Your AP
AP is a luxury watch and you need to give it some time. Don’t jump at the first offer you get. Follow this instead:
|
Step 1: Look into different platforms where you can sell your watch. Step 2: Then look at the offers from different sources to figure out the best return. Pro Tip: Rushing could mean missing out on a better deal. |
3. Maintain the Watch’s Condition
Before selling your watch, make sure it’s in good shape. Here’s how:
|
Step 1: Give your watch a thorough clean to make it look presentable. Step 2: Inspect for any damage and be prepared to justify it if necessary. Step 3: A well-maintained watch will attract better offers and lead to a higher sale price. |
4. Verify Authenticity
Always ensure your watch is genuine before selling it. Here are the steps you need to follow:
|
Step 1: Get an ISO Certificate of Authenticity from an authorized Audemars Piguet dealer. Step 2: Request the Extract or other documents to prove your watch’s authenticity. Step 3: Authenticity certificates help build trust with buyers and prevent disputes. |
5. Check Buyer’s Credentials
Be cautious when dealing with buyers, especially online. Here’s how to stay away from scams and frauds:
|
Step 1: Ensure the buyer is legitimate and not a fraudster. Step 2: Choose platforms that offer buyer protection or escrow services. Step 3: Using reliable platforms helps ensure a safe transaction. |
How to Maximize the Resale Value of Your Audemars Piguet Watch?
[Source: Visual Capitalist]
Although Rolex dominates the market, Audemars Piguet holds around 4.9% of the luxury watch market, giving it a valuable spot too!
So, it’s worth investing in such a luxury brand. Here’s how you can maximize your AP’s resale value.
Leveraging Market Trends
Knowing which Audemars Piguet models are in demand is going to be able to help you get the best resale value on your luxury watch.
[Source: Statista]
First, know which watches have sold recently, then pay attention to the trends. This could be for watches issued before brand announcements or key events, like watch shows.
The chances of receiving better offers for their sale in those moments is great. Knowledge will, therefore, provide better choices of when and how to sell the watch.
Research into collector communities and the tracking of online forums can also help find out what buyers currently are interested in.
Keeping the Watch in Good Condition
The condition in which your watch is in serves as one of the most important aspects of determining its resale value.
You'll want to have it serviced regularly by an authorized agent to maintain your accessory in high quality and functionality.
Also, store it properly; a cool and dry place, for example, will be ideal, and it should be protected from any direct sunlight to prevent any potential damage.
A well-maintained watch and scratch-free will have more serious buyers for it, commanding a better price.
Choosing the Right Time and Platform
Time of sale can make quite a difference in the amount you receive from the sale of your Audemars Piguet watch.
It's always wise to keep your eyes open for market trends and the latest brand announcements so that you may know precisely when to sell.
Let's say after a huge announcement or high interest in the luxury watch market, your watch will fetch more money.
Now, where to sell it is entirely up to you. You can either go for different online platforms and auctions and see where your model clicks the best!
Dealers offer convenience but usually at the cost of lower price levels. Timing, coupled with choosing the right platform, will probably result in a number as close to the best value possible for your watch.
So, Ready to Sale with Confidence?
Selling your Audemars Piguet watch requires a strategic and patient approach to achieve the best value.
By leveraging the dos and avoiding the don’ts, you can enhance your selling experience.
Consult professionals or use trusted platforms to ensure a smooth, profitable transaction, maximizing your return on this luxury timepiece.