Rolex Introduces the New ‘Land-Dweller,’ Adding to Its Legendary Lineup

If you know anything about watches, you probably know that Rolex usually plays it safe. Most of the time, they just make small changes—like updating a dial color, tweaking the font, or slightly improving the bracelet. That’s what we’ve come to expect from them. So when leaks of a new Rolex model with a strange name and a familiar case showed up before Watches and Wonders 2025, it was clear something big was coming.

And then it happened—Rolex officially introduced the new “Land-Dweller” at Watches and Wonders 2025. It’s only their second brand-new collection since 2013, which makes it a major event.

With an all-new case, a new movement featuring an indirect impulse escapement, and a new bracelet design, this might be Rolex’s most important release in decades. It showcases the brand’s advanced manufacturing skills while also drawing inspiration from classic vintage styles.

Overall, the Rolex Oyster Perpetual Land-Dweller marks a bold step forward and opens the door to exciting new possibilities for the brand.

Introducing the Rolex Land-Dweller

After mastering the depths of the sea with the Submariner and conquering the skies with the GMT-Master and Sky-Dweller, Rolex is now turning its focus to the land. While the Explorer already represented adventure on solid ground, Rolex wanted something more refined, luxurious, and modern. That’s why they created the all-new Land-Dweller—a luxury sport-chic watch with a cutting-edge movement and a beautifully crafted, contemporary design that will surely excite and intrigue you.

The Land-Dweller, available in two versatile sizes—36mm and 40mm—is designed for top performance, regardless of the setting. Here’s a look at the different versions of the Land-Dweller 40mm:

• Ref. 127334: Made from white Rolesor (a blend of steel and white gold), with a fluted bezel and bright white honeycomb dial.

• Ref. 127336: Crafted in platinum, featuring a fluted bezel and an ice-blue honeycomb dial.
  

• Ref. 127386TBR: A platinum version with a diamond-set bezel and a diamond-studded dial.
  

• Ref. 127335: Made from 18ct Everose gold with a fluted bezel and white honeycomb dial.
  

• Ref. 127385TBR: Everose gold model with both a diamond-set bezel and diamond dial.
  

And here are the Land-Dweller 36mm versions:

• Ref. 127234: White Rolesor version with a fluted bezel and white honeycomb dial.
  

• Ref. 127236: Platinum with a fluted bezel and an ice-blue honeycomb dial.
  

• Ref. 127286TBR: Platinum with a diamond bezel and dial.
  

• Ref. 127235: 18ct Everose gold with a fluted bezel and white honeycomb dial.
  

• Ref. 127285TBR: Everose gold version with a diamond bezel and diamond dial.
  

The Land-Dweller is designed for modern trailblazers—those who are shaping the future. As Rolex puts it, “The new OP Land-Dweller is designed for those men and women who build tomorrow’s world today.”

The watch also represents a major technical achievement, with 32 patents and applications, 18 of which are exclusive to the watch itself and 16 related to its brand-new movement. This showcases Rolex’s ongoing dedication to innovation, precision, and excellence.

The Unique Oyster Case Design

The Rolex Land-Dweller features a specially made Oyster case in 36mm and 40mm, inspired by the 1970s Oysterquartz models. While it nods to the past, the design is fresh and modern with sharp angles, smooth chamfers, and a sleek, lug-free shape that feels slim and dressy on the wrist.

Some versions feature Rolex’s signature fluted bezel, while premium models include diamond-set bezels. The 40mm model is just 9.7mm thick with a 46.5mm lug-to-lug, and the 36mm model measures 43.5mm lug-to-lug.

A standout detail is the sapphire case back, revealing the new movement—a rare feature for Rolex. The case also includes:

• 100m water resistance

• Flat sapphire crystal with AR coating

• Twinlock crown for extra security

Detailed Craftsmanship on the Dial

The Rolex Land-Dweller dial may look clean at first glance, but it holds plenty of detail and innovation.

Its standout feature is the honeycomb pattern, made up of small, hexagonal cells with recessed lines. While it may not employ decorative techniques like guilloché or ceramics, this dial still showcases Rolex’s advanced craftsmanship. A femtosecond laser is used to create the honeycomb design and to engrave delicate circles within the grooves—adding depth and texture.

There’s also a nod to history: the dial includes a sloped inner ring (or flange) and a fine, printed half-second track—similar to vintage Rolex Ref. 1630. Notably, Rolex skips the usual engraved rehaut, moving the serial number to the case back instead.

The dial comes in ice blue for platinum models, and intense white for the Rolesor (steel and white gold) and Everose gold versions. All text—including the Rolex crown and model name—is framed neatly within a box for a modern, tidy look.

Key design details include:

• Arabic numerals at 6 and 9, open in the center, inspired by the Air-King and Explorer

• Lumed baton hour markers with a new open-ended design filled with glowing material (patent pending)

• Straight baton hands coated with luminescent material; the platinum version glows blue thanks to a PVD coating

• Diamond-set versions don’t have lume

• The second hand features a honeycomb-shaped counterweight, tying back to the dial’s main design theme.

The New Flat Jubilee Bracelet

The Land-Dweller features a brand-new take on Rolex’s iconic Jubilee bracelet, called the Flat Jubilee. Inspired by the original design introduced with the Datejust in 1945, this modern version keeps the familiar five-link structure, but all the links are now completely flat, giving it a sleek, modern look.

What’s more, this is an integrated bracelet—it connects directly to the watch case without the usual lugs. This seamless fit is a bold move for Rolex, placing it alongside other modern luxury watchmakers using integrated designs.

The bracelet is made up of:

• Three slim, polished center links that are slightly raised

• Two wider outer links with a satin finish and polished edges
  

To ensure durability, Rolex created a special connection system. Short spring bars sit inside ceramic tubes in the first link, reducing friction and wear over time.

The bracelet closes with a hidden Crown Clasp, which blends in perfectly with the design. Only the raised Rolex Coronet logo gives it away.

This integrated Flat Jubilee bracelet doesn’t just look refined—it also feels modern and sporty. Rolex even filed a patent for its unique method of attaching the bracelet to the case, demonstrating just how innovative this design truly is.

High-Frequency Calibre 7135

The Rolex Land-Dweller is powered by the brand-new Calibre 7135, a high-performance automatic movement based on the earlier Calibre 7140 found in the Perpetual 1908. This updated version brings big improvements in accuracy, efficiency, reliability, and power reserve.

What sets the 7135 apart is its high-frequency operation of 5Hz (36,000 beats per hour)—a first for Rolex. This speed enables the watch to measure time to one-tenth of a second, while remaining energy-efficient. It features a slim design, a bidirectional rotor, and a single barrel, providing approximately 66 hours of power reserve.

Through the transparent sapphire case back, you can admire its detailed craftsmanship:

• A yellow gold oscillating weight

• Polished beveled edges

• Rolex Côtes de Genève decoration

• Gold-set jewels
  

Dynapulse Escapement

A major breakthrough in this movement is the new Dynapulse escapement, an advanced energy distribution system that replaces the traditional Swiss lever escapement. 

With a unique setup featuring a transmission wheel, two distribution wheels, and an impulse rocker, it delivers power through rolling contact rather than sliding, resulting in 30% greater efficiency. Most parts are made from silicon, making them lightweight, durable, and resistant to magnetism.

Advanced Oscillator Technology

Rolex also introduced a ceramic balance staff, which reduces friction and resists magnetic fields. The balance wheel is made from a new, optimized brass alloy. Together with the upgraded Syloxi hairspring and Paraflex shock absorbers, these innovations maintain the movement's stability and accuracy, even at high frequencies.

Of course, it carries the Superlative Chronometer rating, guaranteeing -2/+2 seconds per day accuracy.

Price and Availability

The Rolex Oyster Perpetual Land-Dweller is officially available—but like most hot Rolex models, getting one at retail isn’t easy. Demand is high, especially for the stainless steel version, which is already rumored to have a waiting list.

What’s different this time is how Rolex launched the collection. Instead of starting with only precious metal models and slowly expanding, Rolex released the full lineup right away—

• Two sizes (36mm and 40mm)

• Three material options (including stainless steel)

• With or without diamonds
  

From day one, buyers can choose between platinum, Rolesor (steel and gold), and all-steel versions—a clear sign that Rolex is making this watch more accessible and appealing to a wider audience.

Rolex Land-Dweller Models and Prices

How Great Lakes Watch Can Help You with the Rolex’s New Land Dweller

The Rolex Land-Dweller offers a perfect blend of cutting-edge technology, refined design, and versatile options to suit every style and preference. Whether you seek precision, luxury, or durability, this collection stands out as a remarkable choice for watch enthusiasts.

Great Lakes Watch can help you explore the Land-Dweller collection and guide you in selecting the perfect model tailored to your needs. With expert advice and trusted service, they ensure a smooth and satisfying buying experience.

Contact us today to find your ideal Rolex Land-Dweller and elevate your timepiece collection!